EAST TO WEST RV Launches AHARA Fifth Wheel

Elkhart, Ind. –  EAST TO WEST, A division of Forest River, Inc., will introduce the new AHARA luxury fifth wheel at the 13th Annual Forest River Product Expo September 27 to 30. After a one-year hiatus, this year’s Expo will once again take place on EAST TO WEST’s sprawling 96-acre campus at the northwest corner of Elkhart (3000 County Road 6 West).

EAST TO WEST Founder and Co-General Manager Lisa Liegl Rees noted, “AHARA is a Sanskrit term used in yoga philosophy to refer to the vehicle, or support, of consciousness and is one of the basic principles upon which health, happiness and harmony rests.”

“We launched the TANDARA mid-profile fifth wheel last summer and entering the luxury fifth wheel market this fall is the next logical step in EAST TO WEST’s strategic growth plan,” Rees noted.

AHARA will debut with three floor plans and one beautiful interior décor, Barrington Maple. Standard features will include six-point hydraulic automatic leveling system, high efficiency triple A/C system, high gloss laminated sidewalls with Azdel composite panels, and 101-inch wide body chassis with drop frame pass through storage compartment.

“Like all EAST TO WEST brands, the AHARA fifth wheel will have limited floorplans with quality construction at a very competitive price. We believe we have identified the best-selling luxury fifth wheel floor plans in the industry, improved each floor plan significantly, and loaded them with features that deliver real benefits and competitive advantages,” AHARA Sales Manager Mark Krol said. “To top it off, Lisa has designed a beautiful Barrington Maple interior décor that is in a class of its own.”

EAST TO WEST has adopted a corporate philosophy that focuses on a multi-generational team working together to design, build and market high quality, affordable, value-added brands and products.  The company’s five guiding principles are environmental sustainability, corporate/social responsibility, teamwork, quality construction and customer satisfaction. To learn more about EAST TO WEST, visit www.EastToWestRV.com.

For more information about AHARA or if you are interested in representing this brand in your market, please contact Sales Manager Mark Krol at 574-596-7138 or mkrol@forestriverinc.com.

Forest River, Inc. is one of America’s leading manufacturers of recreational vehicles, pontoon boats, cargo trailers and buses.