Kampgrounds of America, the Billings, Montana based campground chain, has released their 10th annual survey of camping trends.
This research, conducted by the Cairn Consulting Group, is the most comprehensive analysis of leisure travel trends and outdoor preferences within the camping community.
The research is being released in ten stages – the first portion of the report was presented by Toby O’Rourke, President and CEO, KOA, at the annual RV Industry Power Breakfast in Elkhart, Indiana on May 9. This annual event, facilitated by our friends at RVBusiness Magazine, brings more than 1,000 of the industry members together to learn from the leaders in the field – the RV dealers, manufacturers, suppliers, distributors, and campground operators who play a key role in the future of the RV sector.
Please click on the screenshot above to watch the RVBusiness YouTube video. The link takes you to the full video of the event, with the clip starting two-thirds of the way through the full session, at 2:08:10 where Rick Kessler from RVBusiness Magazine introduces Toby O’Rourke.
In her presentation, Toby covers highlights of the first section of this year’s KOA Camping and Outdoor Hospitality Report.
The video presentation is an outstanding analysis of who our customers are, what they expect from us, and how we should adapt to changing times to fill the needs of present and future RV and camping families.
The second of the supplemental reports, on Camping in Canada, was released on May 28, 2024.
These reports go far beyond what KOA needed to know to fine-tune their operations – the research surveys are replete with a wide range of demographic information on your target audiences, as well as insights into the previous and future camping trends.
KOA has generously made these reports available to the industry – their investment of time, expertise, and funding are a very significant contribution to all levels of the RV industry – through the research, manufacturers and dealers can better understand the needs and desires of the customer base, and campground, tourism attractions, and related industries can forecast trends and adapt their plans to be in line with the marketplace.
RV Dealer News appreciates the opportunity to provide access to this outstanding reference document, courtesy of our friends at KOA, and the video clip, courtesy of our friends at RV Business.
To access the full range of 2024 research surveys, please visit the KOA website at this link:
https://koa.com/north-american-camping-report/
Scroll down the page to click on the top level overview and the supplemental reports – as of May 29, the first two reports are available for download – check back every few weeks to access the remaining reports, as they are released.
Scroll down the web page to access previous research, available for each year from 2018 through 2023 – these reports are the finest research available in the industry – essential reading for anyone involved in marketing outdoor recreation, especially camping, RV touring and glamping, and an excellent source of data for marketers involved in planning for tourism attractions, local and regional infrastructure, and a wide variety of related projects.
At RV Dealer News and RV Lifestyle Magazine, we have been proud to be KOA customers for more than 50 years… and we look forward to many more years of camping with KOA.
