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Heartland RV has teamed with marketing and technology solutions company Rollick and is set to launch a new lead management and customer experience program to support its customers and dealer network.

The program will be powered by Rollick and its marketing technology called Aimbase. The solution will provide Heartland RV with enhanced marketing tools to better serve customers pre- and post-sale, as well as dealers selling Heartland products.

“We are excited to be partnering with Rollick and the Aimbase platform. Our goal is to drive qualified sales leads to our dealers and we are here to support the dealer network so they can grow their business. We know the consumer expectations are changing and shifting to a more digital experience; therefore, providing marketing and sales opportunities to help our dealers is a priority of Heartland,” stated Lesley Melvin, Director of Marketing, Heartland RV. “This is just the beginning of our new journey and we are committed to our dealers and providing them with proper tools to be successful.”

Key components of the program include lead qualification and distribution to local dealers, automated consumer communications, post-sale customer satisfaction surveys to understand the sales and product experience, and robust analytics to measure performance across the enterprise.

Click HERE to learn more about Aimbase by Rollick.

Heartland RV is based in Elkhart, Indiana and is a subsidiary of THOR Industries.