A Special Report from our friends at Alliance RV
Elkhart, July 15, 2024 – Alliance RV, a leading manufacturer of recreational vehicles, is thrilled to announce the promotion of Joe Mehl from Marketing Director to Vice President of Marketing. In his new role, Mehl will oversee all marketing strategies and initiatives, driving brand awareness and engagement in the ever-evolving world of marketing.
With over 12 years of marketing experience and a proven track record of success, Joe Mehl has consistently demonstrated exceptional leadership, creativity, and a deep understanding of marketing for the modern RVer. Since joining Alliance RV, Mehl has been instrumental in the growth of the company’s marketing efforts, significantly growing all social media channels and strengthening our dealer relations through collaboration with each marketing team.
“Joe has brought a wave of innovative changes to our marketing strategies, navigating the challenges of the marketing landscape with expertise and vision,” said Coley Brady, Co-Founder of Alliance RV. “His promotion to Vice President of Marketing reflects his outstanding performance, dedication, and significant contributions to our brand’s growth and presence.”
As Vice President of Marketing, Mehl will lead the company’s marketing initiatives, focusing on expanding brand reach, developing effective digital & traditional marketing strategies, and enhancing dealer engagement. He will collaborate closely with the executive team to identify new market opportunities, strengthen dealer partnerships, and ensure the delivery of high-quality marketing campaigns that resonate with RV enthusiasts.
“I am incredibly honored to assume the role of Vice President of Marketing at Alliance RV,” said Joe Mehl. “This industry means a lot to me, and I am committed to making a positive impact with our dealers and RVers everywhere. I look forward to leading our talented marketing team as we continue to innovate and grow our brand, while offering a best-in-class experience to our customers.”
About Alliance RV: Alliance RV is a leading manufacturer of luxury recreational vehicles based in Elkhart, Indiana. With a passion for innovation and a commitment to quality craftsmanship, the company designs and produces a wide range of premium travel trailers and fifth wheels that offer exceptional comfort, style, and durability. Alliance RV is obsessed with providing the best RV ownership experience and takes pride in delivering personalized customer service for its valued customers and focusing on the company mission of always doing the right thing.
For more information about Alliance RV, please visit www.alliancerv.com.
