Forest River Launches 2026 Great Getaway Sales Event to Support Dealer Partners
National campaign provides dealers with merchandising kits, digital marketing assets, and consumer advertising to help drive awareness and retail traffic
ELKHART, Ind. — Thursday, July 16, 2026 — Forest River has launched its 2026 Great Getaway Sales Event, a nationwide retail marketing campaign designed to help drive consumer awareness and support dealer partners throughout the summer selling season.
Running from July 15 through October 15, the campaign combines national consumer advertising with dealer marketing resources to attract more customers and promote Forest River’s diverse lineup of RVs.
To support the campaign, Forest River has developed dealer activation kits tailored for the U.S. and Canadian markets with English and bilingual marketing collateral.
Each kit includes a variety of merchandising and marketing materials including:
- Free-standing displays
- In-store posters
- Unit pricing stickers
- Dealer email templates
- Social media graphics and ready-to-use copy
- Digital web banners
In addition to the dealer activation kits, Forest River will launch a nationwide geo-targeted digital advertising campaign across Google and Meta platforms designed to build consumer awareness and direct potential buyers to participating dealerships.
Great Getaway landing page: https://forestriverinc.com/great-getaway
“Last year our Great Getaway promotion drove interested consumers into our dealers and helped drive sell-through,” said Tom Gruger, Vice President of Marketing for Forest River. “This year, we’re looking to build interest and drive even more traffic with digital and in-store materials designed specifically for our dealers in the United States and Canada.”
Forest River’s lineup includes travel trailers, fifth wheels, motorhomes, toy haulers, truck campers, and pop-up campers, giving dealers a wide range of products for first-time buyers or those seeking to upgrade their RV.
The 2026 Great Getaway Sales Event runs from July 15 through October 15, 2026.
About Forest River, Inc.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, buses, vans, and commercial vehicles. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. 11,000+ employees across 148 locations, including 141 manufacturing plants and 7 offices and warehouses, in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company.
