Doubling Down at Jayco Dealer Homecoming
A Special Report from our friends at Jayco
Las Vegas, Nev – Jayco® held its 2024 Dealer Homecoming Event July 21-24 in Las Vegas. The annual event, once again held at the Venetian® Resort Convention & Expo Center, provided an opportunity for nearly 500 Jayco dealers and personnel to see the new 2025 models, celebrate accomplishments and further relationships.
In the days leading up to the official opening of the event, the annual Jayco Dealer Advisory Council met with company leadership to review the changes to the 2025 product line and provide feedback for continued improvement. This was followed by the kickoff reception Sunday evening for all attendees.
The theme for this year’s Homecoming was ‘Double Down’, which was prevalent in the general session message on Monday, which kicked off with marketing updates from Trey Miller, Jayco’s VP of Marketing. It included an introduction of Jayco’s Marketing team, key accomplishments, and the announcement of the 2025 Jayco Dealer Trip location – Barcelona, Spain.
The presentation continued with Nic Martin, VP of Sales providing sales and product information. New models for both motorized and towables were a highlight, along with the introduction of the Sales leadership teams and market performance information.
The general session concluded with the keynote presentation from Jayco’s President & CEO Ken Walters. Mr. Walters updated the attendees on the status of the goals he set forth in the prior year’s Homecoming, as well as the key initiatives moving forward. A resounding message of ‘Doubling Down’ was present throughout the presentation.
Monday continued with sales conferences in the product display, which featured nearly 70 new 2025 model year towable and motorized units.
Tuesday resumed with sales conferences, along with media and finance companies available to meet with dealers. The evening concluded with the annual Awards Dinner & Gala hosted by Trey Miller, with Brad Whitehead, GM of Towables and Ryan Eash, GM of Motorized assisting in the presentation of awards. Tenured Jayco dealers of 20, 25, 30, 40 & 50 years were recognized and presented commemorative clocks in varying sizes:
20 Year Dealers
CRC RV Super Centres – Truro Heights, Nova Scotia
Leisure Days RV Centre – Smiths Falls, Ontario
Moto Sport de la Capitale – Rouyn-Noranda, Quebec
Corral Sales RV Superstore – Mandan, North Dakota
Roy’s RV Supercenter – Elkins, West Virginia
25 Year Dealer
Shoeder’s RV & Marine, Inc. – Rhinelander, Wisconsin
30 Year Dealers
Crestview RV Superstore – Selma, Texas
Leisureland RV, Inc. – East Grand Forks, Minnesota
W.E.S. Trailer Sales – Wading River, New York
Huffy’s Trailer Sales, Inc. – Finleyville, Pennsylvania
Rhone’s Travel Trailer, Inc. – Cogan Station, Pennsylvania
Canopy Country RV Center – Yakima, Washington
Bus Supply Company, Inc. – McComb, Mississippi
Camper Corral – Madison, Mississippi
Bruce’s Four Seasons Sales – Virden, Manitoba
Bish’s RV of Idaho Falls – Idaho Falls, Idaho
Blade RV Service Center – Mount Vernon, Washington
Roulottes Desjardins – Saint-Jérôme, Quebec
40 Year Dealers
Four Seasons Sales – Redcliff, Alberta
Crowder RV Center, Inc. – Johnson City, Tennessee
Jack’s Campers – Mitchell, South Dakota
Link RV Center – Minong, Wisconsin
RV City – Morinville, Alberta
50 Year Dealers
Sports Unlimited – Alpena, Michigan
Jay’s RV – East Tawas, Michigan
The third annual Customer Service Index (CSI) awards were presented for the highest towable and motorized net promoter scores in the areas of sales and service as tracked by Qualtrics®. The towable winner has won three years in a row and achieved a remarkable perfect score, while the motorized winner won for the first time.
Towable CSI
Kuhl’s Trailer Sales – Ingraham, Illinois (Net Promoter Score of 100.0)
Motorized CSI
Town & Country RV Center, Inc., Clyde, Ohio (Net Promoter Score of 94.4)
Volume awards were then presented for the top ten towables and motorized single location dealers, as well as top multi-location dealers. The #1 Combined Overall Jayco Dealer was then awarded. The top winners were:
Top Single Location Towable Dealer
Sicard RV – Smithville, Ontario
Top Single Location Motorized Dealer
Pete’s RV Center – South Windsor, Connecticut
#1 Jayco Overall Volume Multi-Location Dealer
Camping World RV Sales – Lincolnshire, Illinois
#1 Worlds Largest Jayco Dealer Single Location
Pete’s RV Center – South Windsor, Connecticut
Finally, the Jayco Founders Award was presented to the dealership whose ownership and management consistently reflect a dedication to outstanding sales and customer support. Who, over an extended period of time, has demonstrated a loyalty and commitment to Jayco. Whose professional operations have brought credit to Jayco and the RV industry and which embodies the spirit of the founders of Jayco.
2024 Jayco Founders Award
Apache Village RV Center, Inc.
The award was presented to John Meyer and family, along with several personnel.
The event concluded Wednesday with sales conferences ending at 11:00am.
“This year’s event was successful in every area,” stated Trey Miller, Vice President of Marketing. “From the product, to the attendees, to the presentations, and everything in between it was extremely positive. The teams continue to raise the bar and it shows.”
The 2025 Jayco Dealer Homecoming will take place August 17-20 at the Gaylord® Texan in Grapevine, Texas.
About Jayco
Started in 1968 and headquartered in Middlebury, Indiana, Jayco makes and markets towable and motorized RVs under the Jay Flight®, Jay Feather®, Eagle®, Seismic®, North Point®, Pinnacle®, Redhawk®, Greyhawk®, Melbourne®, Seneca®, Alante®, Precept®, Swift®, Terrain®, Solstice®, Granite Ridge® and Comet® brand names. For more information, please call 1-(800) RV-JAYCO or visit www.jayco.com.
