RVDA of Canada Announces Retirement of President Eleonore Hamm Following Distinguished 31-Year Career
Richmond, BC — [August 4, 2026] — The Recreation Vehicle Dealers Association of Canada (RVDA of Canada) today announced that President Eleonore Hamm will retire effective December 31, 2026, concluding a distinguished 31-year career serving Canada’s recreation vehicle industry.
Hamm joined RVDA of Canada in 1995 as an executive assistant and later served as Executive Vice-President before being appointed President in 2009. Throughout her tenure, she worked closely with boards of directors, provincial and regional dealer associations, government officials, and industry partners across Canada and North America.
“Eleonore has spent 31 of our association’s 40 years helping shape both RVDA of Canada and the industry it serves,” said Ken Dobson, Chair of the RVDA of Canada Board of Directors. “She brought a rare combination of grace and grit to her work: thoughtful, composed, and diplomatic, but remarkably persistent when an issue mattered to our dealers. Her credibility was earned through preparation, relationships, and follow-through, and the national voice Canadian RV dealers have today is inseparable from Eleonore’s work.”
Under Hamm’s leadership, RVDA of Canada strengthened government relations and advocacy on key issues including taxation, trade, regulation, workforce development, and competitiveness, while advancing dealer education and industry collaboration. She also guided the association through economic change, trade uncertainty, supply-chain disruption, and the COVID-19 pandemic, keeping Canadian RV dealers’ concerns visible to policymakers and industry leaders.
In recognition of her contributions to advocacy, education, collaboration, and the advancement of the RV industry, Hamm was inducted into the RV/MH Hall of Fame as a member of its Class of 2021.
See the RV Dealer News story on Eleonore’s induction into the RV/MH Hall of Fame here:
Meet Eleonore Hamm, President, RVDA of Canada and RV/MH Hall of Fame Inductee
“It has been an honour and privilege to serve the RVDA of Canada and work alongside so many dedicated dealers, partners, volunteers, and industry leaders over the years,” said Hamm. “I am incredibly proud of what we have accomplished together and confident in the bright future ahead for the association and the Canadian RV industry.”
RVDA of Canada will celebrate Hamm’s career and contributions throughout the fall through member stories, industry events, and special recognitions, culminating at the RV Dealers International Convention/Expo in Las Vegas.
“On behalf of our members, directors, volunteers, partners, and colleagues across the industry, we extend our deepest gratitude to Eleonore for her extraordinary service,” Dobson added. “The relationships she built, the standards she established, and the credibility she created will remain an important part of RVDA of Canada’s foundation for years to come.”
RVDA Canada Appoints Crown Jewel Recruitment to Lead National Search for its Next President
The Recreation Vehicle Dealers Association of Canada (RVDA Canada) is pleased to announce that it has retained Crown Jewel Recruitment (CJR) to lead the national executive search for its next President.
Following a competitive selection process, the Board of Directors selected Crown Jewel Recruitment based on the firm’s executive search methodology, industry-focused recruitment expertise, and personalized approach to identifying transformational leaders.
As part of the engagement, Crown Jewel Recruitment will work closely with the Board of Directors and key stakeholders to conduct a comprehensive executive search across Canada. The process will include:
- Consultation with the Board and key stakeholders to refine the leadership profile
- National market mapping and candidate identification
- Confidential outreach to executive leaders across relevant sectors
- Comprehensive behavioural and competency-based assessments
- Reference and background verification
- Offer negotiation and transition support
Crown Jewel Recruitment brings extensive experience conducting executive searches throughout Canada and specializes in identifying senior leaders who align with an organization’s strategic vision, culture, and long-term objectives.
The search process has officially commenced, with stakeholder consultations already underway. The Board anticipates announcing the successful candidate later this year following a comprehensive national search.
For additional information: RVDA OF CANADA – VIDEO_V2.mp4
About the RVDA of Canada
The Recreation Vehicle Dealers Association of Canada is a national federation of provincial RV dealer associations representing RV dealers across Canada. The association provides leadership in education, advocacy, industry standards, and member services while promoting the growth and professionalism of the Canadian RV industry.
