Derek Paterson has been promoted to the position of Vice President of Sales and Marketing for RV Care.
The new role will see Paterson continuing to build the RV Care Dealer network, implement multiple brand awareness strategies, strengthen RV Care’s premier partner programs and continue to seek out new alliances in the RV industry.
“Over the past six years, Derek has been the company’s Business Development Manager and has shown a tremendous ability to grow our dealer network, introduce our proprietary brand of RV Parts and Accessories, called RV Traveler’s Choice, and was equally an integral part in launching our first exclusive branded travel trailer, Northern Spirit,” said Don Sneyd, Chairman of the Board of Directors.
Paterson’s wealth of experience has become extremely valued by the team at RV Care, explains Snead.
“His 25+ years in the retail training sector, has proven to be a valuable asset for our company and for our RV Care Dealer Associate stores,” says Snead.
The RV Care Network, is Canada’s largest RV dealer group with 74 dealerships across the country and a partner alliance with Priority RV Network in the USA, representing another 124 dealer locations, to service our Canadian traveling customers.