It was a beautiful day in Niagara Falls, Ontario, when Canadian RV dealers gathered at the annual Atlas Fall Festival to see new products from more than 100 exhibitors, and celebrate the 45th anniversary of Atlas Trailer Coach Products.
Among the many innovations pioneered by Atlas for the Canadian market, dealers were briefed on the RV Partfinder program – an interactive repair parts system that is internet-based for easy access from the Atlas website. This quick and easy system provides access to a cross-reference database of more than 9000 parts, with easy ordering functions – a real time-saver for dealers who sign up for the annual subscription.
Atlas has also expanded the Consumer Net system with a range of marketing solutions that include retail catalogs, retail flyers and e-flyers, and a website catalog link for participating RV dealer websites.
The opening day festivities concluded with a cocktail reception and stage show at the Greg Frewin Theatre, featuring Canada’s award-winning magician, comedienne Carla Collins, and a live country western concert.