Partnership eliminates manual unit registration for Forest River dealers, setting a new standard for OEM-DMS automation in outdoor recreation
SALT LAKE CITY, UT – September 22, 2026 – Lightspeed DMS, the most complete and integrated dealer management system for the outdoor recreation industry, today announced the launch of a fully automated unit registration integration with Forest River, Inc., one of the nation’s leading recreational vehicle manufacturers. This marks the first fully automated OEM integration of its kind within the Lightspeed platform and represents a significant step forward in eliminating manual, redundant processes for dealers. This new feature will work for all Forest River brands.
For years, Lightspeed has been building stronger integrations designed to make dealership operations simpler, faster, and more connected. “Our mission has always been to simplify dealership operations and get rid of the redundant rekeying of information that slows our dealers down. This integration with Forest River is a perfect example of what that looks like in practice. Dealers do not have to do anything. The system handles it. This is the future of how OEMs and dealer management systems should work together, and we are proud to be setting that standard.” Jeremy Johnson, Director, OEM Business Development, Lightspeed DMS
Unlike previous OEM integrations that require a dealer to initiate the registration process, the Forest River integration operates entirely in the background. Forest River will pull sales and customer data directly from Lightspeed on a daily basis and automatically register units on behalf of the dealer, with no additional steps, logins, or data entry required. The integration is covered under existing Forest River dealer consent, making adoption immediate and seamless for current Lightspeed users.
For dealers, the impact is immediate. Unit registration is one of the most time-consuming post-sale administrative tasks in the RV industry, often requiring staff to manually re-enter data that already exists in their DMS. This integration eliminates that redundancy entirely.
“At Forest River, we are always looking for ways to make it easier for our dealers to focus on selling and servicing customers rather than managing paperwork. Our partnership with Lightspeed on this automated registration integration is a great example of two organizations working together to solve a real problem for dealers. We are excited to see the impact this has on the day-to-day operations of our dealer partners.” James Gingerich, Director, Business Intelligence, Forest River
The launch of this integration follows Lightspeed’s previously announced Major Unit Import partnership with Forest River and is part of the company’s broader strategy to deepen its OEM integration network across the RV, powersports, marine, trailer, and golf car industries. Lightspeed currently serves more than 4,500 dealers and maintains over 550 integrations across the outdoor recreation ecosystem.
Forest River dealers using Lightspeed DMS will automatically benefit from this integration with no setup or additional cost required. For more information, visit lightspeeddms.com or contact your Lightspeed account representative.
About Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Powersports, Marine, RV, Trailer and Golf Car industries. Uniquely designed by dealers – for dealers -Lightspeed streamlines operations through ease of use and provides critical information to better serve customers.
Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. From small, independent dealerships to large, multi-store dealer groups -and everyone in between -Lightspeed offers scalable solutions to fit every business.
For more than 40 years, Lightspeed has empowered 4,500+ dealers across North America with the tools and technology they need to grow their business and increase profitability by selling more units, service, and parts—all while creating a more streamlined customer experience. For more information, please visit www.lightspeeddms.com.
About Forest River, Inc.
Founded in 1996, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, buses, vans, and commercial vehicles. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Indiana, Forest River has 11,000+ employees across 140+ locations in more than a half dozen states. With a commitment to excellence and focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company.
For more information, please visit: https://www.forestriverinc.com/
