5 Ways to Cash In on the RV Bonanza…

October 3, 2021

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The pandemic has drawn millions of North American families to the safety and serenity of the RV vacation lifestyle… are you staking your claim to your share of the new market?

With demand for new and used vehicles at record levels, RV enthusiasts and new prospects are searching for expert advice to select the ideal RV for their needs, equip the vehicle, and head off on the RV roads to adventure.

We are currently in the midst of a very exciting period in the history of the RV industry. The harsh effect of the pandemic on traditional modes of travel has created a genuine bonanza for private travel and accommodation alternatives… with the RV vacation market leading the way to safe, comfortable, and family-friendly touring.

As North America winds down from the restrictions, we only have a matter of months to take advantage of the greatest RV marketing opportunity EVER – but we cannot be complacent – if we sit back and expect the customers to come to us, there is a very great possibility that as soon as they can go back to flying, cruising, and mingling with huge crowds of people, many of these prospective RV buyers will drive right on by our dealerships, as they return to their previous modes of vacation travel.

From my perspective, as a 50-year veteran of the RV industry media, we are on the verge of squandering the best opportunity EVER to expand the RV market…

There are three factors that should be “top of mind” for every RV marketing professional:

1. There is a surge in negative feedback on RV quality control that is trending on social media – THIS MUST BE ADDRESSED – and the best way is to counter with POSITIVE messages. If you have not seen this problem, send me an email, and I will share some very disturbing links… nrosen@rvlifemag.com

There is a quick and effective solution: we have to promote the family values of RV travel, the reliability and durability of the vehicles, and the customer relations track records that have made the RV industry a trusted and respected partner in the vacation lifestyle of millions of North American families.

So far this year, with a few exceptions, our offers to help promote the industry and the specific brands have largely fallen on deaf ears… we can help the industry at all levels – manufacturers, suppliers, and dealers – all it takes is a quick discussion, and we can mobilize our Multi-Media platforms to start to reverse the negative impact of this mass-media exposure.

2. With Canadian RV Shows “on ice” for the next few months, and very sparse inventory on dealer lots, potential RV buyers will have very little opportunity to see and learn about “the Good Life” that is available through the RV experience.

RV dealers are welcome to share links to our expert content on the RV Lifestyle Magazine website, our YouTube channel, and our social media pages… FREE – all you have to do is ask…

3. How can you reach the new RV buyers? Local and regional advertising through traditional channels can be a very costly proposition – and the audience for RVs and related products is only a small portion of the mass-media reach… it’s a jungle out there, and you need a media-savvy guide to help plan the best promotional campaign.

We can deliver the RV enthusiast audience, their friends and family members, and the new “RV curious” audience, at a reasonable price, with virtually NO WASTE.

Our print magazines, websites, digital editions, videos, and social media channels offer 5 ways you can cash in on the RV bonanza…

If you sit back and wait for the customers to come to you, and do nothing to counteract the negative social media exposure, it is unlikely that you will achieve the full potential of the current market expansion opportunities.

That’s what I think – let me know what’s on your mind…

Norm Rosen,
V.P. Special Projects,
Taylor Publishing Group
nrosen@rvlifemag.com
905-844-8218 ext 229

Looking for a way to cash in on the
RV bonanza?

We have 5 ways you can cash in on the biggest boom in the history of the RV industry.

1. For 50 years, RV Lifestyle Magazine has been proud to provide a wealth of expert information for RV consumers… throughout the pandemic, our readers have shared links to the website with friends and family throughout North America.

Demand for our PRINT editions has been very strong throughout 2021, and we anticipate continued growth throughout the Autumn and Winter months…

2. Website page views at www.rvlifemag.com have been as high as 936,275 in February 2021, with the monthly average coming in at just over 800,000 page views per month throughout 2021.

3. Digital Editions – more than 250,000 readers have viewed and many have downloaded the PDF files for our DIGITAL editions – these issues are filled with Hot Links to industry websites… we average more than 100 different out-links PER DAY as our readers use our website as a portal to search for information on the RVs and products that YOU sell.

4. Our RV Lifestyle Magazine YouTube channel brings expert content to a growing audience – check it out – here is the link:

https://www.youtube.com/rvlifestylemagazine

5. Our social media pages – Facebook, Instagram, and Pinterest, are growing every day… and bringing new visitors to our Multi-Media RV productions.