Retail Sales are Down – We can help you sell more RVs!

April 30, 2024

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Have you thought about why retail RV sales are down year over year?

It’s not entirely due to the economy…

For many families, their leisure activities are a very high priority – they will forgo many luxuries before they turn their backs on the RV and camping lifestyle.

At RV Lifestyle Magazine, we have a very knowledgeable perspective on the RV and camping market… based on a half-century of serving the outdoor recreation industry as a whole – and focusing much of our efforts on the RV and camping industry and the RV enthusiast community across North America.

We have four key observations to share with you today…

Over the past few years, many of the most experienced and successful marketing gurus in the RV industry have retired – often without training a replacement, and the new generation who are charged with promoting RVs to the consumers are missing your target audience. The 20-somethings who are using social media are not your prime target audience – but some of the new wave of marketers are not “tuned in” to how their parents and grandparents generation research major RV and tow vehicle purchases.
Only a small number of potential buyers are looking for information on Facebook and social media… and the information they find on social media is fleeting – the posts are “here today, gone tomorrow”.
Most of your customers rely on traditional and online media for expert advice on buying an RV, and specific advice on brands and models.
Our audience is 100% comprised of RV customers – that’s why they buy our magazines, visit our websites, watch our videos, and attend RV events. These RV prospects may not know your brand – but they know – and trust – our RV Lifestyle Magazine brand.

RV Lifestyle Magazine cover montage 2023 — RV Lifestyle Magazine is your #1 influencer in the RV consumer sector.

We can help you sell your products…

The established RV owners who comprise our audience share their enthusiasm by referring their friends and family to our websites, magazines, and events… their word-of-mouth referrals are worth their weight in gold – and we are your most influential proponents of all aspects of the RV experience.

You may ask – why should I promote my dealership in RV Lifestyle Magazine and on the website at www.rvlifemag.com – since there are many RV dealer listings available on the internet?

The answer is simple – new RV prospects may not know where to find these listings – they may not know your dealership name, and they may not know what brand of RV to search for… but thanks to our extensive array of expert RV content, and our SEO tags on hundreds of RV Lifestyle Magazine articles, they will find us… and when they find us, they will find your listing in our dealer locator.

We provide expert multi-media exposure that will reach your target audience – in print magazines, digital magazines, websites dedicated to the RV lifestyle, YouTube videos, at RV shows and events, and on our highly targeted social media pages.

We have earned a very high level of credibility, built over 50 years of service to the RV enthusiast community – this is unmatched in the RV magazine and website sector.

Our website www.rvlifemag.com reaches an audience exceeding 3 MILLION pageviews per month across North America.

NEW! RV Dealer Ads on the RV Lifestyle Magazine website!

This month, we will launch a new section on the RV Lifestyle Magazine website – a dealer locator – you will be able to post display RV Dealership ads at reasonable rates – for example, let’s look at a sample of the Ontario section of the Canadian RV Dealer Locator…