Optimism among dealers and other industry participants in the outlook for the recreational vehicle (RV) industry continued to increase from prior years, according to annual survey results released this winter by Commercial Distribution Finance (CDF), a business of GE Capital. Almost half (48%) of survey respondents said they expect sales to rise 5% to 10% next year, up from 41% who foresaw that rise in sales 12 months ago. Additionally, 31% of respondents expected RV sales to grow more than 10%.
“The state of the RV industry is strong. Vehicle sales are at near record levels and are expected to increase in 2016,” said Tim Hyland, president of CDF’s RV group. “We’re excited to watch this trend continue and are prepared to do everything we can to support our RV industry customers as they innovate and grow.”
For the fourth year in a row, survey respondents voted travel trailers as the most popular type of RV (with 44% of the vote). This was followed by motorhomes (34%), fifth-wheel trailers (18%), and folding camp trailers (4%).
When asked about business impact in the year ahead, the majority of survey respondents were most optimistic about consumer demand (57%). Conversely, the top concern for respondents was product affordability (34%). While the RV industry was optimistic a year ago about the availability and stability of wholesale financing options, almost a third (31%) listed it as a concern for 2016.
“Following the first rise in interest rates since the financial crisis, it’s understandable why RV industry executives are concerned about the stability of financing in 2016,” said Hyland. “However, the current environment is very beneficial for borrowing while investment yields still remain low and sales projections for 2016 at around 375,000 units, it’s easy to see why there is optimism For the fourth year in a row, survey respondents voted travel trailers as the most popular type of RV, with 44% of the vote.around consumer demand.”
CDF has supported the RV industry with flexible inventory financing products for more than 30 years. Inventory financing, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of products from RV manufacturers.
Sample And Methodology
The RV industry survey of 61 respondents was conducted from December 1 to 3, 2015, during the annual Recreational Vehicle Industry Association tradeshow in Louisville, KY. A full 75% of the respondents were dealers, 4% were manufacturers and 21% were other industry participants.
Commercial Distribution Finance (CDF) provided $46 billion in financing for more than 40,000 dealers and more than 2,000 distributors and manufacturers globally in 2014. CDF operates in 60 countries and provides inventory financing solutions, service and intelligence through in-depth industry expertise and commitment. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management, and related financial products. On October 13, 2015, Wells Fargo agreed to acquire CDF from GE Capital as part of a larger transaction that is expected to close in the first quarter of 2016.
