SALT LAKE CITY, UT – November 5, 2025 – Lightspeed, a leading Dealer Management System (DMS) for the RV industry, has announced the launch of its new Forest River Major Unit Import integration. This groundbreaking advancement will dramatically streamline how dealers add new Forest River units into inventory, setting a new benchmark for efficiency and accuracy in the RV industry.
Previously, adding a single Forest River unit manually could take up to 10 minutes — requiring users to enter detailed vehicle and option information by hand. With this new integration, that process now takes under two minutes — an over 80% reduction in time per entry — while eliminating manual data entry altogether. Information now flows directly from Forest River into Lightspeed, improving both speed and accuracy.
“This is a game changer for our Forest River dealers,” said Jeremy Johnson, Associate Director of OEM Business Development at Lightspeed. “After hearing how much time dealers were spending on manual entries, we focused on building an easier, faster way to work. This integration saves roughly 80% of the time per entry—giving dealers back hours each month to focus on what matters most: their customers.”
The integration underscores Forest River’s ongoing leadership in both market share and dealer support innovation.
“This integration is another example of Forest River’s ongoing commitment to being the number one RV manufacturer, by leading the way in helping dealers streamline their operations and making it even easier to sell Forest River units compared to competitors,” said James Gingerich, Director of Business Intelligence at Forest River.
This new Major Unit Import feature is available at no additional cost to all current and future Lightspeed dealers. It joins an expanding suite of integrations between Lightspeed and Forest River, Inc. , including VIN Decoding, Recalls/Bulletins, PDI Sheets, Lead Integration, Warranty Flat Rates, and Parts Price Lists — all designed to simplify dealer operations and enhance the retail experience.
“This integration is yet another example of the strong partnership between Forest River, Inc. and Lightspeed,” added Johnson. “Together, we’re pushing the limits of what technology can do to help dealers work smarter and sell faster.”
See how this Forest River integration works in real time—and find out what other integrations can do for you: https://eb1x.co/PRVy3Fk
OEMs interested in joining the Lightspeed network or learning more about integration opportunities are encouraged to contact Jeremy Johnson directly at jeremy.johnson@lightspeeddms.com.
