There’s no shortage of challenges that businesses are facing this year, and many industries, including the RV industry, are feeling the impact of shifting tides. But there’s a renewed interest in exploring our own backyard, and now is the perfect time to be part of this growing movement.
At Go RVing Canada, we’re focused on making the most of this moment.
In a time when there’s more noise than ever, staying focused on what truly matters is key. For the RV industry, that means keeping our attention on Canadians—how they’re feeling, what they’re searching for, and what’s influencing their decisions. The world around us is shifting, and we need to ensure we’re cutting through the noise and reaching people in ways that resonate.
Canadians are leaning into a growing sense of patriotism, rediscovering the joys of local travel, and finding freedom in RVing. If you’re not feeling that pulse yet, you will soon—because Canadians are ready to embrace the RV lifestyle, and Go RVing Canada is here to ensure you’re ready to meet them.
Leading the Conversation with Our Core Campaigns
As we navigate the year ahead, two key campaigns are leading the charge in shaping how Canadians see RVing: You Are Out There and It’s Worth Your Wild. Even years after its official launch, our award-winning You Are Out There hero campaign continues to resonate deeply with Canadians. We continue to see strong engagement and with that in mind, we’re strategically expanding its reach, introducing it to new audiences through platforms like Amazon Prime TV and YouTube.
At the same time, our It’s Worth Your Wild campaign is meeting Canadians where they are right now. Taking a more tactical approach, this campaign highlights RVing as not just an accessible option, but an investment in something far greater – quality time, outdoor experiences, and lifelong memories.
Overall we maintain an effective and efficient in-market presence to meet awareness and consideration goals within the target audience. Always pushing into new channels to find opportunity and niche audiences, we continue to focus on brand building with the intent to drive awareness and desire for RVing by creating emotional associations, desires, and beliefs that the RV lifestyle is for them.
All these channels work in tandem to help drive people further down the funnel to purchase or trial.
A New Digital Chapter
We’re always thinking about the future and how to keep the industry ahead in a rapidly evolving digital landscape. That’s why we’re so excited about the launch of our newly revamped website this year and the timing couldn’t have been better.
As more Canadians embrace the RV lifestyle, their search for information is growing. Our new website meets this demand head-on. It doesn’t just offer static content; it’s an interactive, dynamic experience that helps people explore RVing and makes the process of finding the right RV more accessible and intuitive.
Our new website is the foundation, but it’s part of a much bigger strategy to ensure that when Canadians are ready to start their journey, we’re not just in the conversation—we’re leading it.
A Year of Connection
Canadians are looking for connection—connection to each other, to their country, and to themselves. It’s a sentiment we’ve seen echoed in many conversations, both at our RV shows and across various platforms, and it’s shaping the way we approach our campaigns.
This moment feels familiar. During the challenges of COVID-19, we saw how powerful the desire for connection truly was. People longed to reconnect with nature, loved ones, and themselves. The difference now is that we’re even more prepared.
With that understanding, we’re focusing on lead campaigns this year that highlight the deeper significance of RVing. Take, for example, our Gift of Canada campaign. This campaign isn’t just about celebrating the beauty of Canada; it’s about tapping into that desire to connect with our country in a way that feels personal and meaningful. We’re looking to reignite the spirit of exploration and pride in our own backyard, encouraging Canadians to experience their country from a fresh perspective.
The desire to explore and connect is more than just a passing trend—it’s a cultural shift that’s deeply rooted in how we understand ourselves and our place in the world. This year, we’re aligning our campaigns to meet Canadians where they are emotionally and culturally, drawing from the lessons we learned during the pandemic and using that insight to guide us through this next phase.
Public Relations and Media
Stories about travel, adventure, and exploring Canada are in high demand, and we’re seeing great success in getting RVing in front of Canadians through diverse media outlets.
We’ve had an excellent start to the year with increased media interest in RVing and the lifestyle that comes with it. From national news outlets to local community publications to podcasts, the stories about RVing are resonating with Canadians like never before. By working closely with the media, Go RVing Canada is helping ensure that these stories are shared far and wide, and it’s helping build momentum for the entire industry.
Now is the Time for RVing in Canada
As we look ahead, we’re focused on the opportunities that are unfolding. At this moment, with Canadians looking to reconnect with their country, our goal is to make sure RVing is seen as the perfect way to do that. We’re in a unique position to tap into this cultural moment and with the support of our dealers and partners, we’re confident we can continue to nurture the growth of RVing in Canada and bring more people into the lifestyle.
Visit the website to explore the full range of Go RVing Canada programs and information:
Visit the YouTube channel to discover the latest videos – and the archive of entertaining campaigns that have brought RVing to millions of families:
https://www.youtube.com/@GoRVingCda/featured
— The Go RVing Canada Team
