Go RVing Canada Update:
Energizing the Industry and Keeping RVing Front and Centre for Canadians
A Special Report from our friends at Go RVing Canada
As we pass the halfway mark of 2024, this year has already proved to be a pivotal one for Go RVing Canada and the RV industry at large. With RV and camping season upon us, the busiest time of the year is here, and our marketing efforts are in full swing.
Continue reading to learn how we’re evolving our marketing approach to not only adapt to the current industry landscape but also to reach new audiences and inspire emerging generations of RV enthusiasts. We’re collaborating with leading creative agency teams to bring RVing to life in new and compelling ways that resonate with Canadians and invite more people into the world of RVing.
We are excited to share what we’ve been doing so far this year and to give you a glimpse of our exciting plans for the second half of 2024.
A Fresh New Look for a New Era
After more than 25 years of our old familiar logo, we’re thrilled to unveil our new brand identity. This rebrand goes beyond a fresh logo; it symbolizes our dedication to innovation and growth, marking a new chapter for our organization. We worked diligently with an award-winning agency to ensure the new branding captured the ethos of Go RVing Canada and our vision for the future. Modernizing our image not only keeps our brand relevant but also helps extend our reach to new audiences nationwide.
For a closer look at the new branding, click on the screenshot above, and visit our website to watch our rebrand reveal video and full transformation.
New Nationwide Campaign
As we enter this next phase of our marketing strategy, our latest advertising campaign pivots to a more tactical approach centred on affordability. Affordability is at the forefront of everyone’s minds, and our creative agency teams have developed a strategic nationwide campaign to highlight the benefits of the RV lifestyle. We won’t give too much away but stay tuned for the launch of this campaign across our digital ecosystem in the coming weeks.
Expanding Our Horizons with Key Partnerships
Our partnership with Bryan Baeumler and the success of Bryan Baeumler’s Roadhouse have set a strong foundation for the year. Moving forward, we are expanding our efforts to capture the attention of diverse audiences through purpose-driven partnerships and campaigns.
Initiatives like our collaboration with Brown Girl Outdoor World align our brand with causes that resonate with our community’s values. Our approach to partnerships goes beyond content creation; we strive to create a cohesive brand voice that inspires and informs while we showcase the aspirational aspects of RVing.
Keep an eye out for our upcoming partnership with Spartan Race, celebrity and comedian Jay Du Temple, who completed a coast-to-coast tour, as well as other content creators and influencers from the Northwest Territories to Vancouver to PEI.
Supporting Dealers with Our Dealer Tie In Program
One of our ongoing initiatives is our Dealer Tie-In Program, designed to work with dealers across Canada to enhance your individual marketing efforts. This free program offers dealers access to a library of commercial assets, including videos, photos, and marketing resources.
By joining the program, dealers can participate in our exclusive marketing initiatives, such as this year’s Social Connect Program focusing on social content creation and strategy designed to help grow your audience, connect with the consumer, and generate leads for your dealership. For an additional fee, we have the Premiere program that offers a featured listings on the website with the ability to appear at the top of over 250K dealer searches a year!
#1 Resource for All Things RVing
The increase in traffic to our website has become a clear indicator that Canadians are not only increasingly curious about the RV lifestyle but are actively seeking out resources to learn more. We’ve experienced a notable uptick of 20% in organic traffic, demonstrating that Canadians are searching about RVs and relying on Go RVing Canada as a trusted resource.
As we look ahead, we’re excited to build upon this momentum. In step with our new brand identity, we’re excited to announce that we’re currently developing a new website set to launch later this year. The new site will leverage the latest technology and design and incorporate new strategic thinking to elevate Go RVing Canada’s online presence and deliver more targeted and relevant content to prospects and RV enthusiasts alike.
Committed to Our Mission
As we continue to grow and innovate, we remain committed to inspiring and supporting the RV community. Whether you’re a seasoned dealer or new to the industry, we are your partners in promoting the RV lifestyle. We look forward to sharing more updates and milestones with you throughout the year. Stay tuned for an exciting journey ahead!
For more information, please contact Go RVing Canada – visit the website at
https://gorving.ca/
Contact Go RVing Canada:
Go RVing Canada
147 Liberty Street, Unit 210
Toronto, Ontario M6K 3G3
1-888-GORVING (467-8464)
info@gorving.ca
